Lefferts Garden Limestone
The owners of this 4 story townhouse were downsizing after living in the house for over 35 years, having restored the home's original details, raising a family and lovingly caring for the house. When it came time to list, our team stepped in to modernize the space while preserving its historic charm.
Our contractor took care of essential updates, painting where needed and installing fresh carpet in one of the bedrooms. A new furnace was added to improve the home’s functionality. I approached the staging with a balance in mind — appealing to a more modern buyer while highlighting the craftsmanship and character that made the property special.
To create meaningful market impact, the broker produced two listing videos: one tailored for social media and another designed for private showings. A creative property video collaboration went viral, amassing over 5 million views and attracting buyers who hadn’t even been actively searching. The home also received a featured spotlight in Brownstoner, further raising its profile and drawing additional interest.
For strategic exposure, the listing was first introduced as a Private Exclusive at Compass, generating strong pre-market demand. A broker open house and neighbors’ preview event ensured the property was seen by the right audience before it officially hit the market. The thoughtful preparation and targeted marketing led to multiple offers and a swift, competitive sale.
On mobile devices, tap the images to see the full before and after results.
